Every morning in Vietnam has its own meaning to me since it has become productive in every way. Productive in the sense of getting up at 8 am and going out to get some fresh morning air and sitting my bottom at Nice coffee shop. It may sound so chilling to you but it is totally a whole new improvement to me due to me myself is not very much a morning person. Nuff said...I would not want to drag on too much about myself here because it might cause a bad publicity and that the last thing i would wanna see on my list. Trust me, the list goes on forever ;)
Now you would probably think of the popular franchise brand Starbucks Coffee. when i mention coffee.. Sad news is that Starbucks Coffee is nowhere to be found in Vietnam. One of the reasons that contributes to this is that probably they might find it hard here to compete since the coffee shop business in Vietnam generally and in Saigon particularly is booming at an amazingly fast rate and everyone knows that late-comer in the market do not tend to get appreciated very well. However, it is only my opinion, it could be that the market is not favorable for Starbucks to consider investing their time and money into it yet. Furthermore to add, Saigon may be small and outdated in infrastructure, road system but one thing about it that surely can beat any developed country, that is the coffee shop.
So enough of the coffee shop introduction, allow me to continue the journey. As i mentioned, the hobby of having a morning coffee at Nice is getting more and more like a routine. Located in the central of the city, this coffee shop has a nice view of its own, elegant design and friendly staff, all of these contribute to the success of the shop. The food is another plus point that has to be added here, the variety of food here can satisfy the most picky customer that comes in. Of course in comparison to a restaurant, it is still somehow fallen behind but at the coffee shop level, it is at the top knot. The picture below shows only a part of the shop.
One thing interesting about the life here is that no matter how busy and frustrated life can become, people always somehow manage to have sometime enjoying the coffee. It is like a tradition and cannot be forgotten. That answers to the question of why the coffee business is very desirable in Vietnam. If i had that much money, i would certainly consider to open one.
Now you would probably think of the popular franchise brand Starbucks Coffee. when i mention coffee.. Sad news is that Starbucks Coffee is nowhere to be found in Vietnam. One of the reasons that contributes to this is that probably they might find it hard here to compete since the coffee shop business in Vietnam generally and in Saigon particularly is booming at an amazingly fast rate and everyone knows that late-comer in the market do not tend to get appreciated very well. However, it is only my opinion, it could be that the market is not favorable for Starbucks to consider investing their time and money into it yet. Furthermore to add, Saigon may be small and outdated in infrastructure, road system but one thing about it that surely can beat any developed country, that is the coffee shop.
So enough of the coffee shop introduction, allow me to continue the journey. As i mentioned, the hobby of having a morning coffee at Nice is getting more and more like a routine. Located in the central of the city, this coffee shop has a nice view of its own, elegant design and friendly staff, all of these contribute to the success of the shop. The food is another plus point that has to be added here, the variety of food here can satisfy the most picky customer that comes in. Of course in comparison to a restaurant, it is still somehow fallen behind but at the coffee shop level, it is at the top knot. The picture below shows only a part of the shop.
One thing interesting about the life here is that no matter how busy and frustrated life can become, people always somehow manage to have sometime enjoying the coffee. It is like a tradition and cannot be forgotten. That answers to the question of why the coffee business is very desirable in Vietnam. If i had that much money, i would certainly consider to open one.
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2 comments:
E thich nhung wan cafe nho hon, khong gian yen tinh, binh lang, thanh than.
Oooo, how I miss waking up to the special aroma of a good Vietnamese cup of coffee! And how I love savoring my morning coffee at a cozy and friendly coffee shop. Vu, I must have missed Nice at my last visit to SG. On what street is it located?
In Vietnam, preparing a cup of coffee is an art, from the use of locally grown and roasted coffee grains to the way each tasse is brewed manually in its individual coffee filter.
You are right. Starbuck cannot compare to neither our café sua, expresso nor some of our unique shops. There's no way that Starbuck would be able to compete in VN using their usual kinds of coffee flavors and machines.
That's a fact. There's no subjectivity here. ;)
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